Viusid Game

 

IDEA:

The customer's main goal was to create a viral advertising video for a medical product. In order to attract attention of the wide range of youtube users it was decided to create a dynamic promo game using the technology of augmented reality.

Target audience: B2C, visitors of the shopping mall.

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MECHANICS:

In this project AR studio was used. While the interactive system in the shopping mall was inactive, an animated splash screen was demonstrated with an instruction for a game.

To start the game, a player had to stand on the floor mark in front of the screen. The timer turned on, and virtual viruses began flying onto a person imitating the viruses attack. In order to save himself from the viruses a player used a special shield which aslo served as an AR marker.

There were only two options: a player either won the AR game and then this phrased appeared on the screen "You repelled a virus attack! Congratulations!" or a player lost the game and then he saw another phrase "Viruses have won! Work on your immunity!"

Those who managed to win got memorable prizes - warm branded scarves.

The goal of the project was 100% achieved. People of all ages showed huge interest to the game! As a result a viral video was mounted, launched and collected close to a million views on youtube.