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«The secret to creativity is knowing how to hide your sources».
A. Einstein

Case studies — Augmented reality (AR)

In autumn 2011 we created another exhibition project for viewing on glasses free 3D displays, this time for OJSC STROYCAPITALGROUP, a Top79’s client.

The project named «Ball Valves» was based on the augmented reality technology.

It was running at the OJSC STROYCAPITALGROUP’s stand during PCVExpo, a major tradeshow which took place in Expocentre halls October 31 — November 3, 2011.

You can see the demo on your own PC provided it is equipped with a webcam. To do this, simply go to one of these pages and follow some simple steps:

The project clearly shows how easy it can be to explore complex objects using augmented reality technology.


3D content

The main goal of the 3D presentation is to get visitors better informed on the two leading market players namely OJSC STROYCAPITALGROUP and KMC Corporation, and their product line-up.

Top79 chose «living 3D markers» of augmented reality and an impressive installation based on the glasses free 3D display.

Two autostereoscopic Philips and Dimenco displays (42” and 52”) were used at the stand.

«Ball Valves» project was completed within the predefined time constraints which were really challenging. We got the «go» one week before the show!

Still, our developers managed to create a stunning application based on the augmented reality for viewing on glasses free 3D displays within the deadline!

The project featured some new visual effects such as dynamic shapes as well as a depth of field that is blurring the background to create a more realistic 3D effect.

The exhibition work was arranged quite well.

Stand workers were handing out flyers to visitors and were instructing them on how to use augmented reality markers at an exhibition or on a home PC.

«Ball Valves» application uses two «living 3D markers»:

  • key facts about OJSC STROYCAPITALGROUP and KMC Corporation with their logos placed on a virtual globe;
  • 5 detailed 3D models of ball valves for you to choose, explore and learn about.

The first «living 3D marker» shows a globe made up as a ball valve. The globe is designed in the OJSC STROYCAPITALGROUP’s logo color gamut.

You can rotate the marker clock- and counterclockwise to move between Moscow (OJSC STROYCAPITALGROUP) and Seoul (KMC Corporation).

To learn more about the manufacturers’ product line-up keep on rotating the marker in front of the camera.

The second marker features the product catalogue and includes 5 detailed models of the ball valves produced by KMC Corporation.

When a user places the marker within the interactive area he or she first sees a short video about the ball valve construction. Then a user gets to the interactive menu offering five 3D ball valve models to choose from.

In order to move between the models a user has to rotate the marker clock- and counterclockwise.

Should a selected model stay still for more than 3 seconds it is enlarged and a user sees detailed info to the right. You can rotate the valve’s model in all planes and explore it in full detail using the «living 3D marker».

In order to get back the menu, simply remove the marker from the interactive zone for 2 seconds.


You can test this stunning project right now on your own computer provided it is equipped with an integrated or an external webcam.

To view the demo, please click here and follow some simple instructions.