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«Reality is merely an illusion, albeit a very persistent one.»
A. Einstein

Case studies — Augmented reality (AR)

EligoVision hit RUSNANOTECH Expo 2011 with its brand new double-format interactive presentation which had been ordered by the world famous Kurchatov Institute, Russia's leading research and development institution in the field of nuclear energy.

The presentation was officially showcased at the Kurchatov Institute's stand during RUSNANOTECH Expo 2011 which took place in October 26–28, in Expocentre exhibition halls in Moscow.

The visitors were given the ability to select and view pieces about the Institute using both a touch screen kiosk, and a «living 3D marker» of augmented reality.

The developers had to face a real challenge to bring you the best of both worlds, that is to combine the conventional touch screen kiosk and the advanced «living 3D markers».

We also developed a new interface for easy navigation.

3D content

Our designers and software developers have managed to create truly unique UI elements that clearly correlate with the key domains of the nuclear research.

The atom's planetary model serves as the starting point. Moving through the orbitals means changing the content sections:

1. Interdisciplinary research

2. Research and Experimental Facilities of the Kurchatov Institute

3. Main activities of the Kurchatov Institute

When controlling the presentation with the marker the «orbitals» and the «nucleus» are highlighted one by one. Should the marker stop on a certain element the corresponding topic section comes up.

The «electrons» in the orbits serve as video play buttons. All transitions are accompanied with stunning 3D animation.

When the system is idle, the glasses free stereoscopic display by Dimenco shows a vivid non-stop slide show to cover major activities of the Institute.

Benefits of the Double Presentation Format

First of all, it helps to provide an amazing WOW effect.

Stereoscopic image along with managing complex content by simply «waiving a hand» truly mesmerizes visitors.

Secondly, it makes the system far more reliable.

It is a common knowledge that augmented reality applications are quite demanding in terms of ambient light — a problem that sometimes cannot easily be solved during the exhibition.

Touch-screen kiosks ensure your presentation will run worry-free no matter what ambient light is.

The last but not least, it gives you a wider reach since the system is equally immersive for both conservative visitors used to touch screens, and early adopters of augmented reality and gesture control.

 Video

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